Eduard Obis is the CEO of VEGGA, a digital platform focused on making agriculture more efficient, sustainable, and resilient through innovation with purpose. With a background in civil engineering, water management, and an MBA from IESE Business School and Kellogg School of Management, Eduard leads VEGGA with a clear mission: to bring advanced technology to the field—right where it’s needed most. He is committed to transforming agriculture by integrating data, automation, and decision-making tools into everyday farm operations, empowering farmers to optimize resources and improve long-term productivity. Company bio VEGGA is a digital platform designed for farmers, aimed at maximizing productivity and sustainability through comprehensive management of the entire crop cycle. It addresses key aspects such as irrigation, plant nutrition, climate, crop health, as well as financial and human resource management. Born from the collaboration between Mat Holding and Sistemes Electrònics Progrés—two companies with extensive experience in the agricultural sector—VEGGA provides digital tools that combine advanced technology, specialized agronomic advice, process automation, and detailed operational monitoring to optimize farm management. The platform includes integrated modules for irrigation control, advanced fertigation, agroclimatic monitoring, and crop management, among others. It also facilitates the integration of data from various systems, promoting more precise and efficient agriculture that responds to the specific needs of each farm. In addition, VEGGA focuses on continuous education and training of farm teams, supporting adaptive digitalization and ongoing growth.