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Embracing Tradition and Innovation: Azienda Agricola Nenci at the AgriNext Awards & Conference

Azienda Agricola Nenci, a distinguished family-owned farm nestled in the heart of Chiusi, Tuscany, is a shining example of how tradition and innovation can coexist in the agricultural sector. Founded in 1972 by Franco Nenci, this farm has undergone remarkable transformation over the past three generations, evolving from a local supplier of wine, olive oil, and meats to a leader in agricultural digitalization.

About Azienda Agricola


Under the stewardship of Paolo Nenci since 2016, Azienda Agricola Nenci has garnered the prestigious title of “First Digital Farmer in Italy.” This accolade reflects the farm’s commitment to harnessing modern technology to enhance production and sustainability. By integrating digital tools into their farming practices, they have significantly boosted efficiency and output, setting a benchmark for others in the industry.


Spanning 20 hectares, Azienda Agricola Nenci is home to lush vineyards, thriving olive groves, and a variety of crops. The farm is dedicated to maintaining sustainable farming practices that honour the land and its resources. Their product line is a testament to this commitment, featuring high-quality wines, premium olive oil, artisanal honey, farro, and flavorful jams. Each product is crafted with care, reflecting the rich agricultural heritage of the region.


In addition to its exceptional products, Azienda Agricola Nenci offers visitors a chance to experience the farm firsthand. Unique farm tours and wine tastings allow guests to immerse themselves in the world of winemaking and sustainable agriculture. Educational visits provide insights into their innovative practices, showcasing how they blend tradition with cutting-edge techniques.

About AgriNext Conference


At the AgriNext Awards & Conference, Azienda Agricola Nenci will share their journey of innovation and sustainability. Their pioneering approach to marketing and digital communication sets them apart, demonstrating that modern farmers can effectively engage with consumers while remaining rooted in tradition.


Join us in celebrating Azienda Agricola Nenci’s contributions to the agricultural landscape at this year’s conference. Discover how they are shaping a sustainable future through their unwavering dedication to quality, innovation, and community engagement. Whether you’re a fellow exhibitor, industry professional, or simply an enthusiast of agriculture, Azienda Agricola Nenci is a shining example of what can be achieved when passion meets progress.

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