Dirk Standaert

Dirk Standaert

  • Founder & CEO- Bar.on

Dirk Standaert, founder and CEO of Bar.on, is a seasoned entrepreneur dedicated to changing the world with innovative ideas. Specializing in identifying and nurturing technological breakthroughs, Dirk provides the essential resources and support to turn visions into successful enterprises. As the driving force behind Bar.on, he leads the company's innovation, strategic vision and business development, steering product design and engineering to successful results.
Dirk's leadership continually propels Bar.on to new heights, fueled by his unwavering commitment and expertise. He's a venture builder, technological innovator and problem solver. Dirk's diverse interests include artificial intelligence, the internet of things, virtual nations and a lot more. He sees himself as an unstoppable optimist with unwavering beliefs and a passion for justice. Dirk is always ready to innovate, inspire and drive positive change through the smart use of technology. Thinking outside of the box is his trademark.
About Bar.on - Beer is a product rich in heritage, tradition, and centuries of craftsmanship, making it the most prominent alcoholic beverage in the market. However, at Bar.on, we believe there is room for improvement.Each year, billions of liters of beer are shipped across the globe, with 8.4 billion liters transported in 2020 alone. Remarkably, over 90% of this volume is water - water that could be sourced locally, straight from the tap. Imagine the environmental and economic impact if we only shipped what isn't available locally: the flavors.
Bar.on presents a groundbreaking solution to this challenge. By leveraging our innovative technology, high-quality flavors can be mixed with locally sourced water and alcohol, producing beer on the spot, dramatically reducing shipping volumes and costs. This not only cuts down on carbon emissions associated with global transportation, but also aligns perfectly with a more sustainable and efficient future for the beverage industry in general.
Additionally, Bar.on's dispensing technology revolutionizes beverage distribution. By allowing beers to be produced locally, their composition can be adapted in real-time to match customer preferences. This approach is particularly advantageous for non-alcoholic beer, as the absence of alcohol from the start enables Bar.on to control aroma and taste far better than traditional brewing methods.
In terms of sustainability, since Bar.on's draft machines mix ingredients on-site, the need for pre-packaged beverages is eliminated and single-use packaging waste is significantly reduced.
In summary, Bar.on addresses the industry's challenge of creating superior non-alcoholic beer that is more affordable, sustainable and customizable to consumer tastes.

All Sessions by Dirk Standaert

2nd Day November 14, 2024
1st Day November 13, 2024