Roman Ulyanov is Founder and CEO of Greeneration, a Dubai-based sustainable vertical farm specializing in premium edible flowers, microgreens, specialty leaves, and other high-value crops for fine dining and luxury hospitality. Founded in 2023, Greeneration has grown into a trusted supplier to 350+ restaurants and hotels across the UAE, with a focus on luxury HoReCa, including Atlantis, Jumeirah, Four Seasons, Address and more properties, by delivering pesticide-free produce tailored to the needs of high-performance kitchens. The business operates two farms, with 2,000+ sqm of growing area, and cultivates unique varieties year-round to deliver consistency, freshness, and stronger local supply resilience. Greeneration represents a differentiated model of vertical farming built around precision, specialization, and commercial relevance in one of the world’s most demanding growing