In recognition of his outstanding contributions to the agricultural sector, Luis Enrique Ortiz Madrigal, Chief Operating Officer at Hydrobit, has been honored with the “Excellence in Leadership: Agricultural Innovator of the Year” award at the AgriNext Awards 2024.

Aout Luis Enrique Ortiz

A third-generation avocado producer from Michoacán, Luis Enrique embodies the spirit of innovation and sustainability in agriculture. With a solid academic background in agronomy, he has dedicated his career to revolutionizing farming practices across Mexico, particularly in the cultivation of avocados and berries in Michoacán, Jalisco, and Nayarit.

Luis Enrique’s work is a testament to his forward-thinking vision. He has led numerous innovative projects, from orchard design and nursery management to implementing biodigesters and producing organic agricultural products. His unwavering focus on sustainability and environmentally friendly practices has set a benchmark in the industry.

At Hydrobit, a Mexican startup founded in 2019, Luis Enrique is at the forefront of integrating genetics, technology, and automation into farming. Hydrobit’s platform empowers farmers with cutting-edge tools such as sensors and apps that provide continuous access to vital data. Farmers can monitor variables, set alerts, and generate comparative reports, enabling more informed decisions to maximize crop yields and resource efficiency. With Hydrobit’s mission of promoting sustainability and excellence, Luis Enrique has been instrumental in reshaping the agricultural landscape.

“By leveraging technology and automation, we can overcome present and future challenges in agriculture, ensuring efficiency and sustainability,” Luis Enrique asserts. His work exemplifies the innovation needed to secure the future of farming while honoring the rich agricultural heritage of regions like Michoacán.

About AgriNext Conference

The AgriNext Awards 2024, hosted during the AgriNext Conference in Dubai, celebrated thought leaders and changemakers who are redefining agriculture. The event brought together global innovators to discuss pressing challenges and chart a course for the industry’s future. Building on this success, the next edition will take place in London on May 15-16, 2025, spotlighting outstanding achievements like those of Luis Enrique Ortiz Madrigal.

Luis Enrique’s recognition as Agricultural Innovator of the Year underscores his commitment to excellence and his significant contributions to sustainable agriculture. Through his leadership, Hydrobit continues to inspire farmers and stakeholders to embrace innovation for a greener, more productive future.