Nicole Wurzel, a trailblazer in the agricultural marketing space, has been recognized with the Excellence in Agriculture – Pioneering Women in Agriculture Award at the AgriNext Awards Dubai 2024. This prestigious accolade highlights Nicole’s remarkable contributions to the agricultural sector, particularly in the realm of digital marketing, where she is leading the charge for innovative, impactful communication strategies.

About Nicole Wurzel

Growing up in California’s Central Valley, Nicole Wurzel was immersed in agriculture from an early age. She participated in FFA, showcasing cattle and competing in statewide events, which sparked her deep connection to the industry. After graduating high school in 2016, she pursued a degree in Agricultural Business from Oklahoma State University. There, she excelled academically, graduating magna cum laude, and further honed her leadership skills as a member of the national award-winning collegiate horse judging team.

Upon returning to the Central Valley, Nicole embarked on her professional journey at J.G. Boswell Company, one of the world’s largest farming operations. It was during this time that Nicole discovered her passion for digital marketing, specifically video-based content. She began producing videos discussing market pricing and farming conditions, which quickly gained traction and built a loyal following on LinkedIn.

After nearly four years, Nicole founded Agrifluence, a company aimed at revolutionizing agricultural marketing through video content. With a mission to create more strategic and impactful marketing campaigns, she is transforming the way agricultural businesses communicate with consumers, bridging the gap between traditional farming practices and modern digital techniques.
Nicole’s recognition at the AgriNext Awards underscores her leadership and vision for the future of agriculture. She is an inspiration to women in the industry, demonstrating the power of innovation, digital media, and determination in transforming an essential sector.

About AgriNext

The AgriNext Conference 2024 in Dubai brought together thought leaders, innovators, and industry experts to discuss agriculture’s challenges and future. Building on this momentum, the second edition of the AgriNext Awards & Conference will be held in London on 15th-16th May 2025, continuing to spotlight outstanding achievements and foster collaboration in agriculture.
Nicole Wurzel’s pioneering efforts are reshaping the agricultural landscape, proving that innovation and digital marketing are key to propelling the industry forward.